Solink empowers brick and mortar businesses to use data to reinvent their entire operations. What differentiates us from other data-analytics software companies is that we’ve successfully made surveillance video a source of insight. We focus on security applications that combat fraud proactively. In the future, we see every department using video to make data-driven decisions: marketing, operations, even HR.
Surveillance cameras are ubiquitous – every store, bank, restaurant, airport has dozens to thousands of cameras throughout their footprint. But video is treated as an afterthought, like an insurance policy. When an incident happens, the footage is passed on to law-enforcement or security personnel – the remaining 99% of the time it’s ignored.
The realization that this rich data is at our disposal but seldom used is baffling.
We decided to fundamentally change the function of surveillance video – by paying attention to the video content and data around video rather than the hardware required to simply view video. In the same way that Google can cater content based on your interests, geolocation, previously viewed content- we aim to narrow the information from thousands of hours of video to a consumable subset that a user can use to answer important questions. That’s a transformative thought and could redefine brick & mortar businesses, as we know them.
“Solink has a high-powered team behind it. The company’s board includes Mr. Matthews, Wesley Clover president Paul Chiarelli and former Mitel CEO Don Smith. Its staff includes talented coders from around the world, working through problems seen as too difficult by the established security industry.”